A little
imagination.
A big city.
From Annie’s sketchbook to the streets of New York. Six original looks. A world of possibility.
Discover the collectionDreamed up in Cheshire.
Small sketches.
Big personalities.
Everyday, work, sport and winter.
See each idea come to life.
Meet Annie.
Imagine anything.
Annie Hall is a young fashion designer based in Cheshire, with a sketchbook full of big ideas. Taking inspiration from the colours and patterns of the world around her, Annie dreams up clothes with their own personality. From everyday adventures to snowy-day daydreams, she imagines outfits that make getting dressed feel like the start of a story.
This first collection celebrates the joy of trying things out: a stripe here, a splash of purple there, and absolutely no shortage of imagination. New York is the imaginary runway for her ideas — because a big dream deserves a big backdrop.
The next chapter starts with a pencil.
From pencil to possibility.
The original drawings are the heart of this collection. The fashion images are AI interpretations of Annie’s ideas, created to help her see what they could become.
